Genre
This video is in the pop punk genre, it shows the boys living a life where they are not in control the video also show that everything about being in a band has to be really big and extravagant.
Representation
The bands image in this music video is about the band as a whole and their race to success and how they are in no control of them making their own music video. The shots of the band covered in girls and product placement show that the life of living in a band is very big and a lot of hard work ever if you don't want to do it.
Audience
When you look at the video it seems like band life is really fun and amazing but behind the scenes is like you are being controlled and it's a lot of hard work. This might show the audience that it may look fun and games but it's really very difficult and is very demanding. The target audience that this video aims to attract is a very teen based audience, this is due to the bright bright colours and all the references to energy drinks and pop music.
Narratives
The video tells the story of the band wanting to make a music video but have a director that wont listen to their ideas and only uses his ideas as he thinks they are the best things to do to achieve success. Also the band have no control in what they do.
Institutions
All time low formed in 2003 and signed a record deal with Emerald moon in 2004 and then signed with hopeless records in 2006 to present. They have collectively won 4 major awards including 2 karrang awards.
Audience
When you look at the video it seems like band life is really fun and amazing but behind the scenes is like you are being controlled and it's a lot of hard work. This might show the audience that it may look fun and games but it's really very difficult and is very demanding. The target audience that this video aims to attract is a very teen based audience, this is due to the bright bright colours and all the references to energy drinks and pop music.
Narratives
The video tells the story of the band wanting to make a music video but have a director that wont listen to their ideas and only uses his ideas as he thinks they are the best things to do to achieve success. Also the band have no control in what they do.
Institutions
All time low formed in 2003 and signed a record deal with Emerald moon in 2004 and then signed with hopeless records in 2006 to present. They have collectively won 4 major awards including 2 karrang awards.
This is more like it !
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