Script H

• Opening shot pan- up of Coity Castle with lens flair

• Cross fade to Character playing guitar with slow pan (medium shot)

• Cross blur to Character playing guitar and singing (close up)

• Fade to Character picking up keys leaving house (medium shot, with shot in action)

• Cross fade to Flash back of boy and girl cooking together. (Long and medium shots)

• Cross blur to boy and girl about to kiss on a bench (medium shot)

• Shot is interrupted by a cross fade of Character playing guitar again (Close up)

• Cros fade to boy lying on bed reminiscing about his girlfriend (Medium shot)

• Fade to boy walking through woods with guitar looking depressed and gloomy with fast pans (Medium shots)

• Cross zoom to boy in house receiving a sorry letter about his girlfriends death (Medium shot)

• Quick fade to white and close up of card with message inside (Shot in action)

• Cross fade to Character playing guitar (Medium shot)

• Cross fade to random memory clips of boy and girl together (Medium shot)

• Fade to picture of boy and girl with tear drops falling on it (Over the shoulder)

• Fade to sequence of the boy walking to the bridge with fast cuts (Medium and Long shots)

• Close up of boys face crying at bridge (Close up)

• Fade to shot of Roaring traffic over a Bridge (Zooming in)

• Fade to final shot of boy walking away from guitar into distance (Low angle)

Story board H

This is the storyboard we will be using for our music video

Health and safety H, B, G

For the filming so far we had to think about this because we were filming in castle ruins above ground level after it had been raining.

Things that could have gone wrong :

• castle walls could fall apart because they may be unstable
• falling objects
• we could have slipped as to certain bits the steps were broken or non-existatant
• we could of go pneumonia from the cold/wet weather

other things that could of gone wrong 

• guitar breaks/scratched when carrying it up the narrow staircases and up walls 
• camera could of got wet
• tripod could of slipped

Location shots B

The first location we went to was Coity Castle this was a good location because of the dynamics of the castle and he mood it gave off when we were there.It also gave off the effect of both sorrow and romance, this is because the crumbled castle walls gives off the effect that time has past and that the decay of the walls could be like the decay of a persons life. Also the atmosphere of the castle gives a quite romantic and reminiscing feel. Coity was the perfect place for all this just because of the atmosphere of the location.

Remembering Sunday Lyrics H,B,G

I searched for the meaning of the lyrics and this is what i found. This is a meaning from one persons perspective but it makes a lot of sense due to the actual lyrics and genre of the song.

He woke up from dreaming and put on his shoes
Starting making his way past 2 in the morning
He hasn't been sober for days (obviously he's sad)

Leaning now into the breeze
Remembering Sunday, he falls to his knees
They had breakfast together
But two eggs don't last
Like the feeling of what he needs

Now this place seems familiar to him
She pulled on his hand with a devilish grin
She led him upstairs, she led him upstairs
Left him dying to get in (she locked herself in a room and killed herself i think and that guy wants to get in to stop her)

Forgive me, I'm trying to find
My calling, I'm calling at night
I don't mean to be a bother,
But have you seen this girl?
She's been running through my dreams
And it's driving me crazy, it seems
I'm gonna to ask her to marry me (alex sings that he is dreaming about that girl and he wants to marry her)

Even though she doesn't believe in love,
He's determined to call her bluff
Who could deny these butterflies?
They're filling his gut

Waking the neighbors, unfamiliar faces
He pleads though he tries
But he's only denied
Now he's dying to get inside

Forgive me, I'm trying to find
My calling, I'm calling at night
I don't mean to be a bother,
But have you seen this girl?
She's been running through my dreams
And it's driving me crazy, it seems
I'm going to ask her to marry me (same as above)

The neighbors said she moved away
Funny how it rained all day
I didn't think much of it then
But it's starting to all make sense (he's finally realizong that she's gone and not coming back)
Oh, I can see now that all of these clouds
Are following me in my desperate endeavor
To find my whoever, whoever she may be (the clouds are following him because the girl is in them and and she is following him)

[Juliet Simms:]
I'm not coming back (cause she's dead)
I've done something so terrible (she killed herself)
I'm terrified to speak (she doesn't want to admit it)
But you'd expect that from me
I'm mixed up, I'll be blunt, now the rain is just
I'm washing you out of my hair and out of my mind
Keeping an eye on the world,
From so many thousands of feet off the ground, I'm over you now
I'm at home in the clouds, and towering over your head (she's in the clouds obviously)

[Alex Gaskarth:]
"Well I guess I'll go home now...
I guess I'll go home now...
I guess I'll go home now...
I guess I'll go home" (he now realizes that he'll never see her)

Acoustic Genre H

Acoustic music comprises music that solely or primarily uses instruments which produce sound through entirely acoustic means, as opposed to electric or electronic means. The retronym "acoustic music" appeared after the advent of electric instruments, such as the electric guitar, electric violin, electric organ and synthesiser.

Performers of acoustic music often increase the volume of their output using electronic amplifiers. However, these amplification devices remain separate from the amplified instrument and reproduce its natural sound accurately. Often a microphone is placed in front of an acoustic instrument which is then wired up to an amplifier.

Questionare results G

Kerrang TV H,B

Kerrang! TV is a digital television station owned by Box Television, which is loosely connected to the magazine, Kerrang!. As of 2005, all of its programme content is music videos, the majority of which is open scheduled, for text requests from their playlist.

The TV station's playlist is mainly nu metal and pop punk/skate punk, although with some unusual exceptions. Certain bands, such as Tenacious D and Limp Bizkit get higher than average play rates, due to higher rates of text requests. Themed 30 minute segments often cover artists who are on the playlist, with large numbers of videos, most noticeably Green Day, Panic! at the Disco, Paramore, All Time Low and You Me at Six. There are also some unusual plays, such as Beastie Boys and Bloodhound Gang. Rap artist Eminem has many of his videos played on Kerrang, which has caused controversy among long-time fans. This has also led to criticism of racism on the part of Kerrang; because black musicians such as Jimi Hendrix, despite being considered an historically vital rock musician, does not receive airplay, while white rappers such as Beastie Boys and Eminem do.

Pop Punk H

Pop punk is a genre that blends the loud, fast-paced and sometimes sloppy sound of Punk Rock with the catchy hooks and upbeat nature of Pop music. Lyrically, most pop punk bands tend to deal with more lighthearted subjects, such as having fun, partying, love and sex, and pop culture, as opposed to the more serious and rebellious subject matter of their punk rock counterparts. 

Ramones, Buzzcocks, and The Adicts were some of the earliest bands to find success in discarding the raw and aggressive nature of pure punk rock in favor of a more accessible sound. The genre exploded in the 1990s and early 2000s, with bands like The Offspring, Green Day, and Blink-182 gaining enormous mainstream success. Since its explosion, though, some bands have sought to expand the ground that the genre covers, with artists such as AFI, My Chemical Romance, and The Used moving pop punk into darker territories by adding heavy Post-Hardcore and Emo (usually Emo-Pop) influences into their sound. Because of the loud nature of the music and its influence from pop, some pop punk bands have a tendency to shift into Power Pop territory as well.

Record Labels - Hopeless records H,B

Hopeless Records is an independent record label located in Van Nuys, Los Angeles, California. The label was started in 1993 by Louis Posen. Hopeless's artists are generally considered punk rock, pop punk, post-hardcore, or alternative rock, but some also include elements of various genres of metal. Some of their most well-known artists include or included Avenged Sevenfold, Thrice, Yellowcard, Anarbor,All Time Low, There For Tomorrow, Silverstein, We Are The In Crowd, The Used, The Wonder Years, The Human Abstract and Enter Shikari.

The label's "charitable arm," Sub City Records, produces the annual Take Action Tour. Each year Hopeless/Sub City releases a benefit compilation Take Action! which is a multidisc compilation of punk and other independent bands. The CD release usually coincides with the annual Take Action Tour.

The label is consistently in the Top 20 record labels in the world by sales and last year  celebrated 9 of their 11 releases charting in the Billboard Top 200. The labels charitable arm, Sub City which connects bands, fans and causes they are passionate about recently surpassed raising over 2 million dollars for over  50 non-profit organisations.

All Time Low H

All Time Low is an American pop punk band from Towson, Maryland, a suburb of Baltimore, formed in 2003. The band consists of vocalist and rhythm guitarist Alex Gaskarth, lead guitarist and backing vocalist Jack Barakat, bassist and backing vocalist Zack Merrick and drummer Rian Dawson. The band's name is taken from lyrics in the song "Head on Collision" by New Found Glory.The band consistently tours all year long, headlining numerous tours, and has appeared at music festivals including Warped Tour, Reading and Leeds and Soundwave.

Beginning as a high school band, the band released their debut EP The Three Words to Remember in Dealing with the End in 2004 through local label Emerald Moon, and their first album The Party Scene in 2005. While on tour with other bands, they caught the attention of Hopeless Recordsand signed to them, releasing Put Up or Shut Up EP in 2006 which reached No. 20 on the US Independent Albums chart. All Time Low's second album, So Wrong, It's Right came in 2007 and became an underground success. Despite never reaching any charts or attaining commercial radio play, the album's second single "Dear Maria, Count Me In" was certified RIAA Gold for 500,000 sales in the US in 2011 This was followed-up with 2009's Nothing Personal which debuted at No. 4 on the US Billboard 200 and completely overwhelmed commercial expectations with 63,000 sales in its first week. The CD's lead single, "Weightless," peaked at No. 104 in the US, with second single "Damned If I Do Ya (Damned If I Don't)" being the band's highest charting thus far at No. 67.

All Time Low released their first live album, Straight to DVD, in 2010. In the meanwhile of recording a fourth album, the group contributed the song "Painting Flowers" to the Almost Alice soundtrack. Dirty Work became the band's fourth album, released in 2011 as the band's major labelInterscope debut. It reached No. 6 on the Billboard 200 with 45,000 first week sales. Dirty Work has sold 107,000 copies in the US as of October 2012  and was eventually certified Silver by the BPI in the UK for 60,000 shipments. Its lead single "I Feel Like Dancin'" reached No. 113 in the US. The group again toured all year long in support of it. In May 2012, All Time Low announced their departure from Interscope, and put up "The Reckless and the Brave" on their website for a free download. The group's 5th studio album, titled Don't Panic, was released on October 9 through Hopeless Records, as is similarly supported with year-round tours.

Conclusion H

I have found in typical music videos that there are 2 main types of ways of making a music video. One why of making a video is the narrative way, this is where the video is telling a story of some sort while the music is playing. The other way of doing it is by showing band life and backstage footage to the song and seeing what the band do in their spare time. Narratives are normally used in the pop genre and the band life is more placed in the rock genre. I have also come to the conclusion that the rock genre is more about their actual life style rather than trying to tell a story in a music video and vice versa for Pop genre's. Also pop music videos seem to use a lot more effects and try to make their video seem as big and flashy as possible whereas the rock genre tends to be more raw footage and more authentic.

Contemporary media landscape H

People use many different ways to find out answers and get results. The way in which people have done this over the years has become a lot easier and more accessible to everybody.

Ways in which people find results:

• Facebook
• Twitter
• Google+
• You-tube etc.

These are really helpful ways to find results as people can get back to you almost instantly at a click of a button instead of having to wait for results from a survey. 

Audience research H,B,G

The Hypodermic Needle Theory

The theory suggests that the mass media could influence a very large group of people directly and uniformly by ‘shooting’ or ‘injecting’ them with appropriate messages designed to trigger a desired response.

Both images used to express this theory (a bullet and a needle) suggest a powerful and direct flow of information from the sender to the receiver. The bullet theory graphically suggests that the message is a bullet, fired from the "media gun" into the viewer's "head". With similarly emotive imagery the hypodermic needle model suggests that media messages are injected straight into a passive audience which is immediately influenced by the message.

Example

Media theorists have classified the "War of the Worlds" broadcast as the archetypal example of the Magic Bullet Theory. This is exactly how the theory worked, by injecting the message directly into the "bloodstream" of the public, attempting to create a uniform thinking.

This reference was taken from: http://www.utwente.nl/cw/theorieenoverzicht/Theory%20clusters/Mass%20Media/Hypodermic_Needle_Theory.doc/

Survey H,B,G

We carried out a survey to find out about different target audiences and what they prefer in a music video. 
This is the link to the survey we carried out : http://www.surveymonkey.com/s/HFRN6MJ

The feed back we received influenced our ideas. 
We found that:

• More people like the rock genre
• More people like videos with effects
• Our target audience is 18-21
• Our audience is mostly male 
• More people preferred a narrative video

These are our questions we asked:

Michael Jackson - Thriller Analysis H

Narrative

A boy and girl run out of petrol. the boy turns into a werewolf, in the style of john Landis's "American werewolf in London". He directed this and the film. This event was supposed to be in a film within the music video. The pair are watching the film in the cinema, as they are walking down a dark street the bot(Jackson) is teasing the girl because she is scared due to the events in the film. while teasing he is singing the verses of thriller. zombies start to rise from the dead and surround the pair. the boy becomes the leader of the zombies as they perform a well choreographed dance in the middle of the street. the zombie horde end up following the girl to her house destroying it. The girl then wakes up as if it was a dream. The boy then is walking with her saying its only a dream, he looks back and has the same eyes the werewolf had as an evil laugh is played.

Audience and Genre

The audience for this video would be for fans of Michael Jackson, Horror or the work of john Landis. The genre of this song could be classed as a hybrid of Pop, Rock and Funk

Institutions.

The video was written and directed by the horror director John Landis. The special effects of the video were created by the same person who did the effects on The American werewolf in London Rick Baker. The video was distributed by epic records and vestron music video.

Release date(s)	December 2, 1983
Running time	13:43
Country	USA
Language	English
Budget	$500,000 Sales: 9 million units

 

Sound

As with most music videos the vocals are pre-recorded in the studio then lip-synced to in the video. in the bit with the dancing zombies the sound could be both diegetic and non-diegetic as when they slide to the side or clap you can here it in time . but it has the music playing. i believe it could be edited over the video but quieter without canceling out the diegetic sound. a voice over by Vincent price is also heard. He is known for his roles in horror films from what i understand, which fits in with the fact that it is on a horror style music video.

Kings of Leon - Use somebody music video analysis H

Genre

The video is clearly placed in the rock genre, with the shots of life on tour, the 'jet-set' lifestyle, guitar playing silhouetted against harsh stage lighting and huge crowds at stadium concerts. The use if muted colours and sepia tone is also recognisable as a generic convention of rock, as is the image of the band as being long haired, bearded and tattooed.

Audiences

Plenty of opportunity for fandom through this video through the backstage footage of the band on tour, and the band members laughing, joking and 'hanging out'. The lyrics are sad; and the visuals of the lead singer in black and white close-up, there is plenty of opportunity to develop a personal relationship by empathising with the lead character. Also audiences might get personal identity through comparing their own situations with those in the song.

Narrative

Tell the story of how the hustle and bustle of life on the road can be lonely. Tracking shots of traffic, hand held backstage footage, tracking aerial shots of cities, juxtaposed with close ups of the singer singing to camera provide the binary opposites of commotion vs stillness/loneliness. The close up black and white shots signify the singer's yearning for a special someone.

Institutional

The kings of Leon had been floating on the background of the music scene in the US since 2003, with a growing number of fans in the UK. But 2008 was the year they became global. Signed to Sony music,the band has one a Grammy award, and been nominated for NME awards, Q awards, MTV awards and several others. They headline music festivals globally, and their concerts are instant sell outs. They have launched a fashion range, and have appeared on the cover of Q magazine, NME and Esquire. As a commodity, the band is hugely valuable to Sony because of the huge following it has. 

Representation

The bands image in the music video centers mainly around the lead singer, Caleb, who sings to cameras in close up, with a tortured, soulful expression. The shots of him alone (presumably with his thoughts) are cross cut against very busy shots to emphasize his feelings of loneliness. The shots of the band lounging around the hotel room overlooking high rise buildings at night signifies their jet-setting lifestyle. It is a very male orientated video; the only woman is in brief shots that suggests she is the subject of the singer's sorrow. They are represented as being successful and busy, and as people enjoying what they do (shots of band laughing together and hugging after a successful concert). There is a spirit of team work and of them being a unit. 

Analysis

Opening shot is a wide shot of a dark hotel room overlooking the city, with the band members sprawled over the chairs which sets the tone and gives the audience an understanding of the narrative. Then we see a montage of shots that gives the impression of travel and cities (the aerial tracking top-shots, the plane, the W/S of the motorway, combined with the shots of band members getting out of tour buses). Slow cross-dissolves from the lead singer's close up to sped up shots of headlights on motorway place this lonely character inside the more fast paced action too. Fast paced editing keeps the audience engaged.     

codes and conventions of a music video H,B,G

Camera

• Tracking shots of the singer/ band 
• Close ups
• Short takes to the beat of the song

Editing

• Quick cuts for up beat songs
• Fades used for slow paced songs
• Some videos have lyrics on screen 
• Slow motion for example on drummer

Mise en scene

• Narrative
• A love song normally if pop genre
• More shots of band if rock genre
• Promotions e.g. Dr.Dre Beats 
• All depends on genre

Sound

• Pop has auto tune in it
• Fades 
• Different effects such as muffles to set atmosphere 

All time low - I Feel like dancing Analysis H

Genre

This video is in the pop punk genre, it shows the boys living a life where they are not in control the video also show that everything about being in a band has to be really big and extravagant.

 Representation

The bands image in this music video is about the band as a whole and their race to success and how they are in no control of them making their own music video. The shots of the band covered in girls and product placement show that the life of living in a band is very big and a lot of hard work ever if you don't want to do it.

Audience

When you look at the video it seems like band life is really fun and amazing but behind the scenes is like you are being controlled and it's a lot of hard work. This might show the audience that it may look fun and games but it's really very difficult and is very demanding. The target audience that this video aims to attract is a very teen based audience, this is due to the bright bright colours and all the references to energy drinks and pop music.

Narratives

The video tells the story of the band wanting to make a music video but have a director that wont listen to their ideas and only uses his ideas as he thinks they are the best things to do to achieve success. Also the band have no control in what they do.

Institutions

All time low formed in 2003 and signed a record deal with Emerald moon in 2004 and then signed with hopeless records in 2006 to present. They have collectively won 4 major awards including 2 karrang awards.

    

The development of music video H,B,G

Some of the key feature of popular music videos is that moving image is edited in time to the music. These people and things are major landmarks in the development of the modern popular music video.

• Sergei Eisenstein
• Walt disney
• Busby Berkley
• Rock and roll films 

This shows that Queens Bohemian Rhapsody, even though it was one of the first music videos it had many influences from different sources.

The brief H,B,G

You have to produce a promotion package for the release of an album, to include

MAIN TASK:

• A music promo video

ANCILLARY TASKS:

• A cover for its release on DVD 

• A magazine advertisement for the DVD